the BCG portfolio model
February 21st, 2016
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- Describe The Strategic Marketing Planning process
- Describe the 5 steps process in detail and their role.
- Explain the difference between:
- Product development.
- Market development.
- Market penetration Diversification.
- Product Proliferation.
- Describe the 4E framework
- Explain with an example the use of each of the 4E’s.
- Define the meaning of
- Universal, Retrieval and Evoked consumer sets
- Use example for each.
- Please provide definitions for:
- Sherman Antitrust Act
- Clayton Act
- Robinson Act
- Note the practical use for each
- Describe the BCG portfolio model
- What is a STAR, a Dog, a cash cow, a question mark and what is their role in business.
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