We make conscious and unconscious evaluations constantly—“that movie is entertaining,” “this game is going to be vital to the team’s post-season prospects,” “that woman is successful,” “that major is a good choice for students who don’t have a career plan yet.” An evaluation articulates and then justifies a value judgment by establishing a category, setting reasonable criteria for the category, and weighing an object, event, individual, or document against those criteria.

Purpose: To evaluate a physical object, phenomenon, individual, or document (print, visual, or electronic) that merits your attention. Write to a specific audience who can act upon, react to, or respond to your evaluation. And write with a specific purpose in mind, such as: to explain, to map causes or consequences, to encourage the audience to understand your object differently, to rank, or to re-categorize. As the evaluator, you will need to establish a clear category for your subject, preferably one more complex and arguable than “good” or “bad.” You will also need to establish clear and appropriate criteria for the category. Finally, you will need to weigh your subject against your given criteria using examples, reasoning, and rhetorical appeals.

Additionally, you will compose a multimedia project rather than a traditional course paper, which you will create in the program iMovie. Because you will be working with multimedia composition, you will need to consider how to convey your category, criteria, and examples with your verbal (language) available means and with your visual, audio, and audiovisual (combined) available means, as well. The multimedia component of this project will give you a chance to experiment with a new medium that provides alternative possibilities for reaching your audience.

You will also submit a cover letter that explains the thinking that guided both your rhetorical choices as well as your use of multimedia. The cover letter should include: (1) a brief overview summarizing the project and your rhetorical situation, along with a discussion of how your multimedia approach suits the audience and purpose; (2) several examples of how you employed rhetorical decision making and the outcomes of those rhetorical choices; and (3) a clear and detailed explanation of any attributes of the project your instructor may need more context to understand. The cover letter need not be as formal as a traditional paper, but it should be clear, well-organized (in paragraphs), and appropriate. Please do not use the letter to complain or make excuses—such problems should have been resolved during the drafting and revision processes and through direct communication with your instructor. The purpose of the Cover Letter is to support your instructor in understanding and evaluating your multimedia project.

Project Requirements:
1. Select a single object, individual, event, or document that you wish to evaluate.
2. Establish an interesting category with a clear set of reasonable criteria to evaluate the object, individual, event, or document against.
3. Articulate and justify a specific value judgment [or assessment] of the object, individual, event, or document after weighing it against your chosen category’s criteria.
4. You must create a 3 – 4 minute long video evaluation of your selected object, individual, event, or document, demonstrating the requirements listed above. This video can be explicit or implicit.
5. Your audience consists of Penn State freshman.
6. You must write a 1 – 2 page informal cover letter. This cover letter is to support your instructor in understanding and evaluating your multimedia project.
My video is describe about the Scoville scale. please finish the cover letter

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