essay

Project 4: Marketing Plan (100 Points)
Deliverable 1: Develop a product that you would like this organization to sell to an existing market. Please follow the 4 P’s: product (core, facilitating, supporting, and augmented), explain how you are handling the 4 service characteristics, price (include what strategies you are using), place (distribution channels), and promotion (minimum of 5 strategies) to describe the product and how you will get it into the hands of the consumer.
Deliverable 2: Team Management Documentation

Submit your deliverables including your management documents. You will be presenting your plan to the class during week 10. Please create a PowerPoint presentation of not more than 7 slides showing an overview of your project. A brief history of the business you chose, the market segment you chose, the product you developed, and how you plan to market it to the market segment.
Group Project Rubrics
Marketing Plan
Category 10 Points 7.5 Points 5 Points 2.5 Points 0 Points Total Points
Developed New Product for an Existing Market Team created a new product, thoroughly addressed all product categories and how it relates to the existing product line. Team created a new product and addressed all product categories. Team a new product and addressed most product categories. Team created a new product, but it was unclear. Team did not create a new product.

X1.5=
Service – How did the company address:
• Intangibility
• Inseparability
• Variability
• Perishability Team completely thought out the service component addressing all areas of service. Team thought out the service component addressing 3 of the 4 service areas. Team examined the service component addressing 2 of the 4 service areas. Team’s examination of the service component was weak and addressed 1 of the 4 service areas. Team did not address service components.

Price Team thoroughly outlined price, provided supporting data, and clearly stated pricing objectives. Team discussed price and provided supporting data. Team mentioned product price, but didn’t provide supporting data. Minimal information provided. No pricing information was provided.

Distribution Channels Distribution information was thoroughly covered and well supported. Distribution information was covered well, but unsupported. Distribution information was given but unclear. No Distribution information was provided.

Promotion Explained thoroughly 5 promotional tools and strategies, provided supporting data. Mentioned 4 promotional tools and strategies were given. Mentioned 3 promotional tools and strategies were given. Only mentioned 3 promotional tools and/or no strategies were given or they were unclear. No promotional information was provided.
?
Category 10 Points 7.5 Points 5 Points 2.5 Points 0 Points Total Points
Mechanics
• Grammar
• Spelling
• Format

Used Project 1 template.

POINT DEDUCTIONS
No errors in grammar, spelling, or formatting. (0) 1-2 errors in grammar or spelling; formatting correct.
(-2.5) 3-7 errors in grammar or spelling; or incorrect formatting/not MLA format. (-5) 7-10 errors in grammar or spelling; and/or 3+ components not following MLA format. (-7.5) Mechanical Issues Exceeded Acceptable Levels
(-10)
PowerPoint Presentation
7 Slides Maximum Used 7 slides and gave a thorough overview of the product developed and all components. Explained why product was created using supporting information from the Market Survey Created a PowerPoint Presentation – but information was unclear or explanation was not given or clear. Did not present or the grade for members who did not show up for the presentation.
Individual Team Member Grade Average of Score Sheets
Management Documents Submitted and complete Submitted, but incomplete Not submitted
Project Grade:

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