1.What are the main problems facing researchers investigating the use of marketing in SMEs? How might these problems be overcome?

1.What are the main problems facing researchers investigating the use of marketing in SMEs? How might these problems be overcome?

2.How important are customers to entrepreneurial enterprises?

2-1.What are the major stages is the consumer buying decision process? To what extent are these applicable to SMEs?

2-2.Discuss characteristics that differentiate EMR from traditional marketing research, and. suggest ways of obtaining relevant market and consumer information in an EMR context. Provide examples.

3-1.What is price elasticity of demand and how does it work?

3-2. Investigate how family brewery businesses, originally small businesses, have grown into large businesses. What key events, particularly in terms of distribution, were there in the histories of those particular businesses? Resource websites: www. Guinness.com and www.Moorhhuses.co.uk.

4-1.Discuss the various types of online tools available to owner- managers and evaluate them in terms of costs and performance.

4-2. What are the key layers of innovation that enable a company to set a culture of innovation?

5-1. Identify relative advantages and disadvantages that SMEs may encounter when implementing service excellence. What factors act as a barrier for effective implementation of service excellence within SMEs.

5-2. Comment on the view that successful international venturing is synonymous with excellent marketing.

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